Hi, I'm Ilja. An e-commerce growth specialist for marketplace brands.
I turn catalogue architecture and visual SEO into 200% YoY growth — without handing your keywords to an algorithm that doesn't know your P&L.
→ Top 10 organic ranking on Amazon UK, zero PPC spend
2.High-ROI Marketplace Advertising
→ 26x average ROAS on eBay Promoted Listings
3.Multi-Channel Scaling & CRM
→ £180K revenue generated from zero prior campaigns
200%
YoY revenue growth on core lines
26x ROAS
Average on eBay Promoted Listings
3,000+
Listings upgraded — SEO, A+, photo, video
I build a unique execution plan for your brand — optimising every layer of the catalogue for marketplace success. No template. No bulk AI update. Every keyword reviewed against your P&L.
Free Download · 5-Page PDF Guide
The 75-Character Title Triage Playbook.
Amazon's July 27 deadline cuts most titles by 60% or more. This is the exact
framework — Excel formulas, revenue triage matrix, partial-update upload settings —
I built to handle 400+ ASINs manually without letting the algorithm touch a single Tier 1 listing.
Revenue triage matrix: Tier 1 cash cows vs. long tail
Excel formulas to flag every non-compliant title instantly
Move keywords, don't delete them — the Item Highlights method
Bulk flat-file upload with PartialUpdate — safe, no data loss
The 14-day AI safety net: what it actually covers (and what it doesn't)
GET THE PDF
75-Character Title Triage Playbook
Revised Edition · July 2026
Drop your email — I'll send it straight over.
No spam. One email with the PDF attached.
More Revenue +Less Wasted Ad Spend —Better Listings +Stronger Margins —MarginSaver.net +More Revenue +Less Wasted Ad Spend —Better Listings +Stronger Margins —MarginSaver.net +
What Colleagues & Clients Say
Verified on LinkedIn.
He has a strong talent for running and optimising paid advertising campaigns, ensuring products gain maximum visibility and deliver excellent results. Beyond his technical skills, Ilja has a sharp eye for data and uses insights to make smart, revenue-focused decisions that support overall business growth.
Sehrish RubabDigital & Growth Marketing Manager — Ecommerce, CRM & LifecycleSeptember 2025 · Same team at Aquacadabra
I have worked closely with him for 7 years as a product manager and have found him extremely competent with an e-commerce business. Ilja has deep experience about Amazon and eBay business processes and has developed several inventory procedures to save time and money. He is optimizing PPC campaigns and doing SEO for listings.
Irina Zagradskaya13-year E-commerce Lead · Marketplace Compliance Ops, Accel ClubNovember 2019 · 7 years working together
A high-level professional with an impressive ability to resolve complicated issues in a creative and efficient manner. He was participating in several projects including expansion to new markets — Italy, France and Spain. He is an expert in Amazon and eBay sales strategies and operations.
Olga ShelyagovaCredit Risk SpecialistDecember 2021 · 3 years working together
He has rich experience in handling Amazon and eBay platforms and always focused on finding the most effective and suitable ways to solve different issues. I could always rely on him to help me satisfy our customers' needs and improve our position on Amazon and eBay.
Hanna FedorakProposal Coordinator, Cognizant & Google CloudDecember 2019 · Same team at SmartParts
A very hard working and efficient e-commerce professional with extensive experience in Amazon and e-Bay platforms. Very approachable and communicative — I have no doubt he would be a great asset to any team.
Veranika CherviakovaContract AdministratorNovember 2019 · Colleagues at Smart Parts
Working Together
Three steps. No friction.
01
Free Discovery Call
30 minutes. We look at your catalogue, your channels, and where the quick wins are. No obligation, no pitch deck.
02
Paid Catalogue Audit
A detailed review of your listings, ad structure, and multi-channel setup — with a prioritised action plan and revenue estimate.
03
Project or Retainer
We execute the plan together. One-off project for a specific fix, or ongoing retainer to own your marketplace growth.
If you've made it this far, we should talk.
Ready to stop guessing with blind automation? Let's look at the data together.
Drop me a line and I'll tell you exactly where your catalogue is leaking revenue.
Proof Records.
Real performance turnarounds. Real revenue. No vanity metrics.
Case 01 — Aquarium Starter Kit · Zero PPC
Aqua One Splish Splash 28L — Top 10 Amazon UK, No Ad Spend.
A solid product buried by weak content. Poor imagery, no video, standard copy — and no Brand Registry,
which meant zero A+ Content was available for the listing. The account had no organic momentum and no
paid foundation to fall back on.
We rebuilt everything from scratch: overhauled copy and imagery, then created and embedded a custom
30-second video directly into the listing — answering every pre-purchase question before a customer
could scroll away to a competitor. We also aligned multi-channel operational data via StoreFeeder
to ensure the fulfilment foundation was ready for the traffic surge before it hit.
"When sales stall, most brands jump straight to scaling PPC. But if your listing isn't converting,
you're paying to send premium traffic to a broken page. Fix the conversion first."
Top 10
Amazon UK — organic only
£0
PPC spend — sold out
Week 1
Conversion spike after video live
Case 02 — CRM & Retention Campaigns
Aquacadabra — £180K Revenue from Zero Campaigns
When I joined, there were no eBay marketing campaigns at all. I built the entire channel from scratch.
A coupon campaign generated £90K in sales by May 2025. New email marketing campaigns
contributed a further £90K. In parallel, I integrated Power BI for ongoing performance
tracking — cutting reporting time dramatically and creating a clear line from data to decision.
Total new revenue from campaigns that didn't exist twelve months prior: £180K.
£90K
Coupon campaign revenue
£90K
Email marketing revenue
£180K
Total new channel revenue
Case 03 — Brand Health Recovery
Trustpilot Turnaround — 1.3 to 4.7
A collapsed review score actively suppressing conversion on every channel. I identified the operational
vulnerabilities driving negative reviews — fulfilment SLAs and post-purchase communication gaps —
advocated for a customer experience overhaul, and built a systematic recovery framework.
A credible Trustpilot score is one of the highest-leverage improvements available to any retail brand.
1.3→4.7
Trustpilot Score
Your catalogue has untapped revenue. Let's find it.
Technical Executioner. Not a Deck Merchant.
I've owned end-to-end marketplace performance from every angle.
I started in a warehouse. Not as a metaphor — literally: packing, picking, shipping, stock counts,
supplier disputes. I spent years understanding how physical products move before I ever touched a listing.
That background is why I think differently to most e-commerce consultants.
In 2018 I went solo — built the Sileneban Guitar Accessories brand from scratch on Amazon FBA,
scaled a multi-category portfolio across electronics, mobile accessories, and housewares to
£120K annual turnover as a one-person operation, reduced PPC costs by 30% while
maintaining ranking, and maintained a 100% positive seller rating on eBay throughout.
Since 2024 at Aquacadabra I've optimised 1,300+ product listings (650 with measurable sales increases),
built eBay marketing from zero to £180K in new revenue, and raised the Trustpilot score
from 1.3 to 4.7 through a customer strategy I proposed and helped implement company-wide.
I use Power BI to collapse the gap between raw data and operational decisions.
I also shoot product photography myself — which means I understand what makes a listing convert
from both sides of the camera.
If you have a brand with inventory, multiple channels, and a catalogue underperforming its potential — that's my territory.
Power BIAmazon FBAeBay SEOShopifyA+ ContentPhotographyStoreFeederMetaPriceP&L ManagementCRM AutomationOn-Page Optimisation
Photography studio — I shoot the listings I optimise.
Real notes from inside multi-channel operations — the things agencies don't put in decks because they make automation look bad.
Amazon HQ · Strategic Account Services
From StoreFeeder Sessions to Amazon HQ: Inside the SAS Program.
My colleague Sehrish and I visited Amazon UK HQ at Liverpool Street and went deep on the Strategic Account Services program — what it actually unlocks for scaling brands, and how face-to-face relationships with marketplace managers change how you operate.
01
Strategic Growth Over Reactive Management
A dedicated inside track at Amazon lets you move from reacting to proactively planning catalogue expansions.
02
Unlocking Operational Efficiency
Direct insights into health metrics, compliance, and logistical optimisation before bottlenecks cost you ranking.
03
The Power of Face-to-Face
Building direct relationships with marketplace managers is how you uncover hidden opportunities before they're public.
Read full post
Free PDF Download · 5 Pages
The 75-Character Title Triage Playbook.
The exact Excel formulas, revenue triage matrix, and bulk-upload settings I built to handle 400+ ASINs before the July 27 Amazon deadline.
Get the free PDF
eBay Roadshow 2026 · London
eBay Roadshow London — what was useful, and one honest question.
Great event — eBay Live demos, seller workshops, direct access to the team. But one topic kept coming up: Offsite Promoted Listings. Spend and clicks, but not always sales.
Read
Product Photography · Visual SEO
Why your product photos feel lifeless — and the formula that fixes it.
After years shooting product photography, one thing holds: products need human energy to resonate. The 10-angle rule, motion clips, and context over perfection.
Read
Case Study
Amazon UK · Zero PPC · Video Commerce
Zero spend. Top 10. Sold out. The exact playbook.
The Aqua One Splish Splash 28L had no Brand Registry, no A+ Content, no video. We rebuilt everything. Conversion spiked the week the video went live.
Read
Amazon Policy · Listing Strategy
Stop letting Amazon's AI truncate your best keywords.
The July 27 deadline cuts titles to 75 characters. I almost let the algorithm handle it — until I saw what it was about to do.
Read
E-Commerce Operations
Why I'm still here after years in e-commerce chaos.
Sometimes you get so buried in catalogue changes and policy deadlines that you forget why you chose this industry. Here's my honest answer.
Read
eBay · Campaigns Built from Zero
How we built £180K in revenue from campaigns that didn't exist.
When I joined Aquacadabra there were no eBay marketing campaigns at all. Twelve months later: £90K coupon + £90K email.
Read
Trustpilot · CX Strategy
From 1.3 to 4.7 on Trustpilot — what actually fixed it.
A collapsed review score suppresses conversion everywhere. The fix wasn't a review-gating tool. It was a fulfilment problem hiding in plain sight.
